Omnichannel for the football summer, precisely orchestrated
For PEAQ, an officially licensed beverage of the Swiss national football teams, Drop8 connected brand building and sales in a data-driven campaign: from the DOOH screen next to the Coop store to the CTV spot on the sofa.
PEAQ — Beverages
For PEAQ, an officially licensed beverage of the Swiss national football teams, Drop8 connected brand building and sales in a data-driven campaign: from the DOOH screen next to the Coop store to the CTV spot on the sofa.
Context
PEAQ is listed at Coop, Migros and Valora and is currently building its brand. The football summer offered the window for maximum visibility.
Challenge
Brand building and sales had to work at the same time, without branding and performance running in separate silos.
Solution
An omnichannel campaign in which every channel has a clear job and every delivery has a reason. Planned with data and continuously optimised.
Results
+60% — Cost efficiency versus the original plan
The approach
DOOH screens in the immediate vicinity of Coop and Migros stores influence the purchase decision directly at the shelf. The presence at Zurich main station reaches the broad public at commuter peak time. Online, the same logic becomes more granular: CTV for the football evening on the sofa, sports sections in the morning, contextual niches for everyone currently engaging with nutrition. A dynamic creative mix keeps the brand recognisable and adapts to every moment: awareness creatives for reach, product-focused creatives around the point of sale and the current PEAQ WIN creative for the football summer.
The impact
Consistently data-driven media buying and a focus on premium inventory significantly reduced the cost per qualified contact. Compared with the original plan, cost efficiency improved by more than 60 percent, while maintaining the same standards for environment quality and viewability.