Always there for you, brand campaign with measurable impact

Full-funnel activation across DOOH, CTV and Social for KPT's brand platform, combining emotional storytelling with precise digital reach.

Always there for you, brand campaign with measurable impact
Always there for you, brand campaign with measurable impact

KPT Krankenkasse — Health Insurance

Full-funnel activation across DOOH, CTV and Social for KPT's brand platform, combining emotional storytelling with precise digital reach.

Context

KPT positions itself as an approachable, modern health insurer in a tightly contested Swiss market where differentiation through tariffs alone barely works anymore. The brand platform «We are always there for you» needed to be anchored emotionally without losing performance.

Challenge

An emotional brand story reaches only a fraction of relevant audiences through linear channels today. A digital activation plan was needed that delivers brand impact and quality reach simultaneously, without sliding into a pure performance logic.

Solution

Drop8 ran a full-funnel brand activation for KPT across DOOH, CTV and Social.

Results

Brand — Awareness lift. DOOH — Premium reach. CTV — Quality attention

The approach

For KPT health insurance's brand platform we delivered a full-funnel [[g:omnichannel|activation]] across [[g:dooh|DOOH]], [[g:ctv|CTV]] and social. Emotional storytelling combined with precise digital reach, a campaign that lands and works.

The impact

An integrated DOOH, CTV and social activation combined emotional storytelling with precise digital reach. The brand message earned quality attention in premium environments and measurably strengthened awareness and brand perception across the full customer journey.